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Hiển thị các bài đăng có nhãn advertising. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn advertising. Hiển thị tất cả bài đăng
Thứ Sáu, 17 tháng 6, 2016
Thứ Hai, 13 tháng 6, 2016
Thứ Ba, 31 tháng 5, 2016
Thứ Năm, 26 tháng 5, 2016
Subaru decided to market directly to lesbians... no joke. Lesbians are 4 times more likely to buy a Forrester
Rather than compete directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to return to its old focus on marketing Subaru cars to niche groups instead of fighting every other car company over the same demographic of white, 18- to 35-year-olds living in the suburbs.
Which led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars.
Lesbians liked their dependability and size, and even the name “Subaru.”
‘Subaru’ is the Japanese name for the Pleiades, a six-star constellation. It was chosen to represent how six Japanese companies had merged to form Fuji Heavy Industries. But in English, the constellation is also known as the Seven Sisters—the same name as a group of American women’s colleges.
This was the type of discovery that the small, struggling automaker was looking for. So Subaru decided to launch an ad campaign focused on lesbian customers. It was such an unusual decision—and such a success—that it pushed gay and lesbian advertising from the fringes to the mainstream.
If you’ve ever wondered why people joke about lesbians driving Subarus, the reason is not just that lesbians like Subarus. It’s that Subaru cultivated its image as a car for lesbians.
http://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
http://www.autonews.com/article/20040621/SUB/406210701/marketing:-subaru-expands-its-association-with-gay-lesbian-groups
Which led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars.
Lesbians liked their dependability and size, and even the name “Subaru.”
‘Subaru’ is the Japanese name for the Pleiades, a six-star constellation. It was chosen to represent how six Japanese companies had merged to form Fuji Heavy Industries. But in English, the constellation is also known as the Seven Sisters—the same name as a group of American women’s colleges.
This was the type of discovery that the small, struggling automaker was looking for. So Subaru decided to launch an ad campaign focused on lesbian customers. It was such an unusual decision—and such a success—that it pushed gay and lesbian advertising from the fringes to the mainstream.
If you’ve ever wondered why people joke about lesbians driving Subarus, the reason is not just that lesbians like Subarus. It’s that Subaru cultivated its image as a car for lesbians.
http://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
http://www.autonews.com/article/20040621/SUB/406210701/marketing:-subaru-expands-its-association-with-gay-lesbian-groups
Thứ Sáu, 20 tháng 5, 2016
Thứ Năm, 19 tháng 5, 2016
Chủ Nhật, 15 tháng 5, 2016
Thứ Ba, 10 tháng 5, 2016
Thứ Ba, 3 tháng 5, 2016
Thứ Năm, 28 tháng 4, 2016
Thứ Ba, 26 tháng 4, 2016
Thứ Hai, 25 tháng 4, 2016
Honda Beautiful Engines, by Mori... this is sorta different, but kinda cool. If you click on the website, click on some of the images to see what that makes them do
which is only some of the variety in the website (must be seen to be appreciated) http://hondabeautifulengines.com/
Thứ Ba, 19 tháng 4, 2016
Thứ Ba, 5 tháng 4, 2016
Thứ Năm, 31 tháng 3, 2016
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