In 1967 Porsche lobbied the SCCA to reclassify the 911 as a sedan. LAA-AAME! That's 2 syllables for a 2 syllable car company name /por-sha/

Then it could finally dominate the Under 2-Liter field, and only then did it win the manufacturers' championship over Alfa Romeo.

https://en.wikipedia.org/wiki/Trans-Am_Series#Beginnings_.281966.E2.80.931967.29