Southwest says the partnership with Discovery Channel allows the airline to draw attention to its aircraft and in-flight entertainment, which will feature Shark Week content during the promotion. Customers will even get a sneak-peek of some Shark Week content ahead of its June 26-through-July 3 airing on the Discovery Channel.
https://www.facebook.com/SouthwestAir/
http://www.usatoday.com/story/travel/flights/todayinthesky/2016/06/02/southwest-unveils-shark-themed-boeing-737-shark-week/85286894/
https://twitter.com/southwestair/status/497351475379851264
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