Levi's Puppet Rodeo

https://www.facebook.com/Alte-Bilder-aus-vergangenen-Tagen-f%C3%BCr-Autofans-1476668465925600/?fref=photo

1939 was not only the year of the World’s Fair in New York but also the year of the, now lesser known, West coast counterpart, the Golden Gate International Exposition in San Francisco. The theme of the GGIE was ‘Pageant of the Pacific’ and land was acquired to build the campus of ‘Treasure Island’, which promoted San Francisco as a hub for arts, culture and business in the Pacific Rim. Home town company, Levi Strauss, the famous denim jeans manufacturer created an ‘Electric Rodeo’ for the Expo, which was pioneering in its technology as an automated sideshow

fter its stint at Treasure Island, the Electric Rodeo was adapted to take to the roads on the back of a streamliner truck (this splendid 1938 international Harvester D-300 truck and trailer, to be precise) and made a 25,000 mile tour of small towns and livestock shows throughout the West.

https://stylestakesproject.wordpress.com/2015/05/17/rodeo-drive/