2011 Buick Regal sports sedan targets younger buyers

From a few car-lengths back, you think you're sneaking up on the latest European or Asian luxury sedan.

2011 Buick Regal sports sedan
Up close, though, the name on the trunk lid is as familiar as bell-bottom pants: Buick Regal.

Though it's not the hippest name in the automotive universe, General Motors hopes the new Regal will be viewed as an athletic, upscale sports sedan and will appeal to Gen X buyers.

It's a critical new vehicle as GM seeks to expand the Buick brand, post-bankruptcy and post-Tiger Woods. At present, Buick sells vehicles that cover about 14% of the overall automotive market. With Regal, that figure doubles.